IndustryLive broadcast education
LocationSão Paulo, SP, Brazil
Year2026
DeliverablesVisual Identity · Brand Guidelines
The challenge
A training center for live broadcast professionals needed a brand that could stand next to traditional universities, while speaking the fast, technical language of the people who run live productions.
The idea
Heraldry was the starting point: from coats of arms to university crests to a hero’s badge. The shield joins the sage and the hero, the authority that honors the past and the courage that leads the future of broadcasting.
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