Studio Bruxona

Magic in the shape of nails: a rebrand for a nail art studio with a witchy soul.

A well-known nail artist in São Paulo had outgrown her old neon logo. The studio needed a brand as bold as her work, and flexible enough to extend into new fronts, like a smoke shop and an education line.

The modern witch: strong and light, mystical and playful. Pop art colors named after spells, soft pop shapes and original illustrations turn every touchpoint into a small ritual of self-esteem.