IndustryDigital products consultancy
LocationSorocaba, SP, Brazil
Year2023
DeliverablesRebrand · Visual Identity · Brand System
The challenge
A digital products and services consultancy had outgrown its visual identity. The rebrand had to evolve the logotype without losing recognition, and give the brand a symbolic language for many touchpoints.
The idea
The concept comes from the lynx, an animal known for seeing in the dark. Its sharp vision became a family of glyphs for strategic vision, scaling and solving, and its glowing eyes inspired a neon palette based on the tapetum lucidum, the layer that makes feline eyes shine.
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