Strategy, naming and identity for brands in motion.
30+










































“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
I’m a brand designer and strategist. I’ve built and rebuilt more than 30 brands across 20+ industries, for clients in Brazil and abroad, from naming and positioning to visual identity and brand guidelines.
With a background in communication and specializations in branding and UX/UI, I start every project with strategy and design identities made to work in the real world, not just on screen.
I believe brands, like people, live in cycles: they grow, change and begin again. My work is to make every new beginning count.
Strategy, naming and identity for brands in motion.
30+










































“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
“Ronald is an incredible professional who connects feelings and ideas to art, turning abstract concepts into practical solutions that are part of our daily lives. Cupim’s rebrand went far beyond a visual identity: it was a process of discovery, connection and translating the essence of our business. We built something that represents who we are and is easy to apply across every brand touchpoint. More than a design project, it was a shared creation that turned feelings into something concrete and alive in our everyday life.”
“The result is incredible and reflects exactly everything we dreamed of for Studio.03! Beyond the result, thank you for your patience, dedication and care throughout the whole process. Every step was essential to reach a brand so solid, genuine and connected to what we wanted from the start. Thank you for listening to our ideas, understanding our essence and translating it all into an identity that feels so much like us. Thank you for bringing our dream to life!”
“Ronald brings soul to the business. Beyond combining creativity and technique, he managed to translate the feeling I wanted to convey to my clients.”
“I got Ronald’s contact through a referral. We started by aligning my crazy ideas, and he took them all in with patience and gave me direction. When he showed me ‘this is what you want,’ my eyes lit up: it was exactly what I had in mind but couldn’t put into words. He went far beyond what I wanted and imagined. Super attentive and extremely creative. Highly recommend!”
I’m a brand designer and strategist. I’ve built and rebuilt more than 30 brands across 20+ industries, for clients in Brazil and abroad, from naming and positioning to visual identity and brand guidelines.
With a background in communication and specializations in branding and UX/UI, I start every project with strategy and design identities made to work in the real world, not just on screen.
I believe brands, like people, live in cycles: they grow, change and begin again. My work is to make every new beginning count.
Strategy, naming and identity for brands in motion.
30+




































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I’m a brand designer and strategist. I’ve built and rebuilt more than 30 brands across 20+ industries, for clients in Brazil and abroad, from naming and positioning to visual identity and brand guidelines.
With a background in communication and specializations in branding and UX/UI, I start every project with strategy and design identities made to work in the real world, not just on screen.
I believe brands, like people, live in cycles: they grow, change and begin again. My work is to make every new beginning count.
Strategy, naming and identity for brands in motion.
30+




































{{q.text}}
I’m a brand designer and strategist. I’ve built and rebuilt more than 30 brands across 20+ industries, for clients in Brazil and abroad, from naming and positioning to visual identity and brand guidelines.
With a background in communication and specializations in branding and UX/UI, I start every project with strategy and design identities made to work in the real world, not just on screen.
I believe brands, like people, live in cycles: they grow, change and begin again. My work is to make every new beginning count.