IndustryBusiness language mentorship
LocationUbatuba, SP, Brazil
Year2026
DeliverablesStrategy · Visual Identity
The challenge
A business English mentorship was held back by a relaxed, resort-like look that did not match its clients: executives, companies and rising professionals who need to communicate with confidence at the highest level.
The idea
The concept brings together two classic figures: Diogenes, the sage, and Alexander, the hero. The result has the confidence of an Ivy League institution, a calligraphic S overlapping the AVVY block, and a promise in four words: Speak as you lead.
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