Oh La Life!

A name that sounds like a happy surprise, for a wellness brand made to grow.

A new health and wellness brand was launching with capsules, but would soon expand to many other products. It needed a name not tied to a single format, to replace one chosen in a hurry, and an identity flexible enough for a whole product line.

Oh là là is the French expression of surprise and delight, understood all over the world. The exclamation point, born from the Latin word for joy, became the symbol. A “joy of life” palette and a modular system make every new product feel part of the same family.