IndustrySpine surgery · Personal brand
LocationSão Paulo, SP, Brazil
Year2026
DeliverablesStrategy · Visual Identity
The challenge
A spine surgeon with a story of overcoming wanted a brand that went beyond the usual medical clichés: one that conveyed precision and high technology, while staying close to his patients.
The idea
The symbol brings together the sun, a vertebra, a cross and his initials. Purpose, ethics and wisdom guide a clean, technical system built to grow into the Páliz Institute.
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