IndustryHospitality · Surf & skate hostel
LocationUbatuba, SP, Brazil
Year2025
DeliverablesStrategy · Visual Identity · Mascot · Brandbook
The challenge
A new hostel in Itamambuca, one of Brazil’s most iconic surf spots, already had a registered name but no brand. It needed to speak to four different audiences and stand out on a coast full of similar places to stay.
The idea
We looked back at the golden age of surf and skate. Vintage boards became the color palette, and Ita, a turtle named after Itamambuca, became the mascot. Everything points to one feeling: life in flow.
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