Two brokers were leaving a large developer to open their own agency, in a city full of traditional real estate firms. The brand had to earn trust from day one, without feeling exclusive to a single type of client.
The monogram brings together the F, the i and a roof: a safe place in a single gesture. Like the agency itself, which works out of a house, the identity borrows from minimalist architecture to turn a complex journey into a simple one.








A real estate brand built on trust, for a journey made simple.
Two brokers were leaving a large developer to open their own agency, in a city full of traditional real estate firms. The brand had to earn trust from day one, without feeling exclusive to a single type of client.
The monogram brings together the F, the i and a roof: a safe place in a single gesture. Like the agency itself, which works out of a house, the identity borrows from minimalist architecture to turn a complex journey into a simple one.
Two brokers were leaving a large developer to open their own agency, in a city full of traditional real estate firms. The brand had to earn trust from day one, without feeling exclusive to a single type of client.
The monogram brings together the F, the i and a roof: a safe place in a single gesture. Like the agency itself, which works out of a house, the identity borrows from minimalist architecture to turn a complex journey into a simple one.








A real estate brand built on trust, for a journey made simple.
Two brokers were leaving a large developer to open their own agency, in a city full of traditional real estate firms. The brand had to earn trust from day one, without feeling exclusive to a single type of client.
The monogram brings together the F, the i and a roof: a safe place in a single gesture. Like the agency itself, which works out of a house, the identity borrows from minimalist architecture to turn a complex journey into a simple one.