Cupim

An artisan brand that tells the story of the mountains on every label.

A family-run artisan store in the mountains had products with soul, but no identity to match. The brand had to carry its history and craft onto every label, from cachaça to jams.

Inspired by Arcadian ideals and country life, the identity blends the termite and the araucaria pine into its symbols. Illustrations by artist Hugo Brandão bring the region’s landscapes and flavors to every piece.