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IBL NET
A rebrand that carries light through the fiber, for a provider connecting 49 cities.
IndustryInternet provider · Fiber
LocationImperatriz, MA, Brazil
Year2022
DeliverablesRebrand · Visual Identity · Brandbook
The challenge
A family-owned internet provider, a fiber pioneer in the interior of Maranhão, was growing fast across two states. Its brand no longer matched the size of the operation or its goal of doubling in two years.
The idea
The myth of Prometheus, who brought fire to humanity, became light traveling through fiber. The symbol is a globe wrapped in beams of energy, and the promise is simple: wherever you are, always with you.
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